Monday, November 17, 2008

Miami - Customer Segmentation Conference

I went to Miami last week to speak at the 2008 Customer Segmentation Marketing Conference hosted by Marcus Evans.



I talked about how by slicing and dicing our food TV fan niche, through the past 10 years Food Network has been able find new growth opportunities.



I met a lot of very smart professionals, but a big highlight was the down time at what I consider to be the best hotel value in Miami - The Alexander on Miami Beach.




The hotel is about 2 miles north of the heart of South Beach, so it's away just a short drive from the nightlife action, but quiet and serene, set on a lovely white sand beach.



For under $280 per night I got a ocean front suite



complete with kitchen, 2 flat screens, huge balcony - and since the hotel was was having a quiet week, they upgraded me to a 1,00 sq ft 2 bedroom suite for the same price.