Monday, November 17, 2008

Miami - Customer Segmentation Conference

I went to Miami last week to speak at the 2008 Customer Segmentation Marketing Conference hosted by Marcus Evans.



I talked about how by slicing and dicing our food TV fan niche, through the past 10 years Food Network has been able find new growth opportunities.



I met a lot of very smart professionals, but a big highlight was the down time at what I consider to be the best hotel value in Miami - The Alexander on Miami Beach.




The hotel is about 2 miles north of the heart of South Beach, so it's away just a short drive from the nightlife action, but quiet and serene, set on a lovely white sand beach.



For under $280 per night I got a ocean front suite



complete with kitchen, 2 flat screens, huge balcony - and since the hotel was was having a quiet week, they upgraded me to a 1,00 sq ft 2 bedroom suite for the same price.

Thursday, October 30, 2008

My Nephew Jayden

I went to visit my little nephew Jaden in San Gabriel, CA last night.


He's was still napping when I arrived.

He's my brother's only son.

He's the sweet,

industrious sort

and another reason I'm so proud of my brother Jonathan.





Thursday, October 23, 2008

Good Food Gardens

I few weeks ago I was San Francisco


at the Slow Food Nation festival


and where Food Network recently sprouted their first Good Food Garden, in a joint effort with Share Our Strength and Teich Garden Systems to provide kids with nutritious food where they live, learn and play. They showcased the model garden at
the festival.
Teich built the garden the day prior to the start of the festival




When the festival ended we moved the garden to is final home, the Boys and Girls Club of Treasure Island where the kids really seemed to take to it.

Sunday, October 19, 2008

Share Our Strength

I went to Washington DC this weekend to participate in a conference on child food insecurity
with our charitable partner Share Our Strength. Share Our Strength® is a national organization that works hard to make sure no kid in America grows up hungry. They weave together a net of community groups, activists and food programs to catch children at risk of hunger and surround them with nutritious food where they live, learn and play.

On Friday I took the Hinges of Hope tour with a bunch of other Share Our Strength supporters


and we visited a few of the organizations that Share Our Strength funds including the Friendship Charter School and the Mazique Head Start Center.
The Friendship Charter school in Southeast Washington is one of the only schools in DC to offer
breakfast in the classroom. This greatly increases the number of kids eating breakfast as
compared to schools where breakfast is served prior to classes, since it's often difficult for
low income parents to get their kids to school prior to classes.



The school is right across the street from Saint Elizabeth's Hospital, home to would be presidential assassin John Hinkley and where my mother worked as a psychiatric nurse during my high school years when we lived in nearby Columbia, MD.



Share Our Strength funds Operation Frontline cooking and nutrition classes at the Mazique center and we heard from some of the student mothers about how the classes have helped them get better at feeding their kids.



We also visited the Lincoln Heights housing project in Northeast DC and saw some of the great
work done by the Project Blessing community center - including providing clothing and food to
residents.



On Saturday I heard a presentation by Dr. Marianna Chilton on how childhood food insecurity
leads to serious health and educational problems for our kids.
She said that 17% of households with children are food insecure, whereas the rate is only 9% among households without children.

Plus those that are food insecure have 2-4 times the health issues as food secure households and
households in the food stamp program have better reading and math scores over time, while those whose households who have left the food stamp program had worse scores over time.
She also talked about the recently passed Farm Bill and it will help in the fight against
childhood hunger by significantly increasing funding of the food stamp program.

Food Network personality Sandra Lee, a big supporter of Share Our Strength's Great American Bake Sale event,



gave the luncheon keynote speech and talked about her own personal history of being on food stamps as a child.
Tonight Food Network's Sarah Copeland will receive an award and on Monday Food Network's VP of PR Carrie Welch will make a presentation.

http://www.strength.org/
http://strength.typepad.com/hinges/
http://cbpp.org/foodstamp-video.htm

Friday, September 26, 2008

Why I Work In TV Marketing

Thirty years ago when I was a kid in high school I saw this commercial on ABC-TV one night after Barney Miller.




It was then that I knew what I wanted to do with my life. No longer would it be a doctor, lawyer, or automobile engineer. I would make ads that make people want to watch more TV, something I've been doing for Food Network since 1998.

Friday, September 12, 2008

The Week


This week was a mix of a bunch of activities and events. Monday I took the day off and went for a 35 mile bike ride before watching the US Open men's final. Tuesday I interviewed a prospective new member of my condo board. Wednesday I began two days of jury duty.


Wednesday night I went to a party for the launch of a new TV show from Martha Stewart called "Whatever Martha" where Martha's daughter and a friend take a satirical look at past Martha Stewart TV appearances.



On Thursday night I sat out on the balcony and took in the bittersweet 9/11/08 view from downtown.





Saturday, September 6, 2008

US Open Tennis 2008



I've been I big tennis fan ever since I was a 10 year old kid in Michigan and I'd hit balls off the brick siding of our duplex, pretending to be Jimmy Connors locked in a battle with Arthur Ashe in the final set at Wimbledon. I played on the tennis team in high school and in college roomed with a player from Stanford's NCAA champion tennis team.

I started going to the US Open when I moved to New York after graduation in 1986 and I went
nearly every year till I moved to LA in 1992. Since returning to NYC I've gone to at least 3 sessions every year since 1999. This year I went to 4 day sessions and 4 night sessions over the two week tournament.

My favorite female player is Venus Williams who made her debut at the US Open in 1997,

the same year the 22,000 seat Arthur Ashe Stadium opened


Prior to that, the main show court was the Louis Armstrong Stadium, which is still in use and is a great place to take in a night match. You can see the Manhattan skyline from the upper level seats.



I saw a lot of my other favorites including 2007 Wimbledon finalist Marion Bartoli


2008 Australian Open finalist Jo Wilfried Tsonga


2008 Wimbledon quarterfinalist Andy Murray


and 2008 French Open semifinalist Gael Monfils