Sunday, July 31, 2011

PROMAX Panel

I participated in a panel



at the Promax conference last month



and was quoted in Adweek


"Still, as Cooking Channel general manager Michael Smith pointed out, not everyone in the television industry is moving in the right direction on branding. “One of the good things about cable is that we got good at branding networks,” Smith said. “But now everyone is trying to become general entertainment again . . . I can’t tell whether that pregnant teenager is on TLC or MTV . . . It all kind of blends together.”

and there's a video sound bite on Youtube

No comments: